Busch Beer: The History Of Refreshment
Busch Beer: The History Of Refreshment
Busch Beer: The History Of Refreshment
THE HISTORY OF BUSCH BEER
Busch beer has a long and illustrious history rooted in tradition, exceptional ingredients, and crisp, refreshing taste. It started as Busch Bavarian Beer, made a comeback as the first beer introduced by Anheuser-Busch after prohibition, and to this day it’s the only beer that proudly displays our founder’s name.
Busch Bavarian (1955)
Busch began as Busch Bavarian, the first beer made by Anheuser-Busch following Prohibition. Busch Bavarian was given the slogan, “Clear and Bright as Mountain Air”
Busch Beer, 1979
After nearly a quarter century, Busch Bavarian became the Busch Beer we know today. The new beer with a lighter and sweeter taste was given the slogan, Head For The Mountains and even its own sound of refreshment: “Buschhhhh”
Busch Light Draft, 1989
Busch’s first light beer, Busch Light Draft, arrived in 1989. However, “Draft” was dropped in 1994 to become purely Busch Light.
Busch NA, 1994
Busch introduced its first non-alcoholic beer in 1994 with the slogan “Mountains of Real Beer Taste.”
Busch Ice, 1995
In 1995, Busch welcomed Busch Ice to the family. With a higher alcohol percentage at 5.9%, Busch Ice featured the slogan, “Brave The Cold”
Busch Camo Cans, 2006
Busch further solidified as a beer that’s best enjoyed in the Great Outdoors with its first camo packaging in 2006. The Busch Camo Cans remain a fan favorite to this day.
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