Busch beer has a long and illustrious history rooted in tradition, exceptional ingredients, and crisp, refreshing taste. It started as Busch Bavarian Beer, made a comeback as the first beer introduced by Anheuser-Busch after prohibition, and to this day it’s the only beer that proudly displays our founder’s name.
Busch began as Busch Bavarian, the first beer made by Anheuser-Busch following Prohibition. Busch Bavarian was given the slogan, “Clear and Bright as Mountain Air”
After nearly a quarter century, Busch Bavarian became the Busch Beer we know today. The new beer with a lighter and sweeter taste was given the slogan, Head For The Mountains and even its own sound of refreshment: “Buschhhhh”
Busch’s first light beer, Busch Light Draft, arrived in 1989. However, “Draft” was dropped in 1994 to become purely Busch Light.
Busch introduced its first non-alcoholic beer in 1994 with the slogan “Mountains of Real Beer Taste.”
In 1995, Busch welcomed Busch Ice to the family. With a higher alcohol percentage at 5.9%, Busch Ice featured the slogan, “Brave The Cold”
Busch further solidified as a beer that’s best enjoyed in the Great Outdoors with its first camo packaging in 2006. The Busch Camo Cans remain a fan favorite to this day.
Busch Guy arrived as the face of Busch for a 2017 Super Bowl commercial. He also introduced America to an updated package and can design, reflecting the natural refreshment of the Great Outdoors.
Always Enjoy Responsibly. © 2021 Anheuser-Busch InBev S.A., Busch® and Busch Light® Beers, Imported by Import Brands Alliance, St. Louis, MO. Do not share this content with minors.
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