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Enjoy Responsibly

Always Enjoy Responsibly. © 2023 Anheuser-Busch InBev BUSCH ® BEER, St. Louis, MO. Do not share this content with minors.

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THE HISTORY OF BUSCH BEER

Busch beer has a long and illustrious history rooted in tradition, exceptional ingredients, and a crisp, refreshing taste. It started as Busch Bavarian Beer, made a comeback as the first beer introduced by Anheuser-Busch after prohibition, and to this day, it’s the only beer that proudly displays our founder’s name.

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BUSCH BAVARIAN

1955

Busch began as Busch Bavarian, the first beer made by Anheuser-Busch following prohibition. Busch Bavarian was given the slogan, “Clear and Bright as Mountain Air.”

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BUSCH BEER

1979

After nearly a quarter century, Busch Bavarian became the Busch beer we know today. The new beer with a lighter and sweeter taste was given the slogan, "Head for the Mountains," and even its own sound of refreshment, "Buschhhhh."

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BUSCH LIGHT DRAFT

1989

Busch's first light beer, Busch Light Draft, arrived in 1989. However, "Draft" was dropped in 1994 to become purely Busch Light.

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BUSCH NA

1994

Busch introduced its first non-alcoholic beer in 1994 with the slogan “Mountain of Real Beer Taste.”

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BUSCH ICE

1995

In 1995, Busch welcomed Busch Ice to the family. With a higher alcohol percentage at 5.9%, Busch Ice featured the slogan, “Brave the Cold.”

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BUSCH CAMO CANS

2006

Busch further solidified as a beer that’s best enjoyed in the Great Outdoors with its first camo packaging in 2006. The Busch Camo cans remain a fan favorite to this day.