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Our Roots are in racing Our Roots are in racing

Kevin Harvick

As the official beer of NASCAR, Busch Light has a longstanding commitment to the sport that dates back to 1979. Over these 40+ years, Busch Light has sponsored key programs - the Busch Pole Award and, of course, the Busch Light Clash - to invest in the sport. We’ve been both a friend and sponsor of driver Kevin Harvick since 2016, and he has proven to be the fastest, most dominant, and most consistent driver in the NASCAR Cup Series.

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The women of nascar The women of nascar

In racing, sponsorship is not just the key to success but what it takes even to get a spot on the track. That's why we're making a first-of-its-kind commitment to sponsor every woman driver (21+) in NASCAR today–and for years to come. Through the Busch Light Accelerate Her program, we're promising to provide access to more track time, more media exposure, and more training for up-and-coming talent.

Every driver will receive a direct sponsorship grant from Busch Light, but that's not all. We've redirected 25% of our yearly NASCAR budget to solely support marketing resources and brand support for our women drivers. We're committed to paving a lane for women on and off the track, and the Busch Light Accelerate Her program is our first step towards a future with more women drivers.