As the official beer of NASCAR, Busch Light has a longstanding commitment to the sport that dates back to 1979. Over these 40+ years, Busch Light has sponsored key programs - the Busch Pole Award and, of course, the Busch Light Clash - to invest in the sport. We’ve been both a friend and sponsor of driver Kevin Harvick since 2016, and he has proven to be the fastest, most dominant, and most consistent driver in the NASCAR Cup Series.
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In racing, sponsorship is not just the key to success but what it takes even to get a spot on the track. That's why we made a first-of-its-kind commitment in 2022 to sponsor every woman driver (21+) in NASCAR today–and for years to come. For year two, the brand has teamed up with Women in Motorsports North America (WIMNA) to expand efforts with an aim to reach even more women in motorsports. As an update to the program’s initial focus on visibility and awareness, the Contingency Fund Program will more directly address the financial inequities within the sport, something that greatly impacts women drivers across motorsports. We're committed to paving a lane for women on and off the track, and together, with WIMNA, we’re looking forward to a future with more women drivers.
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