From our start as Busch Bavarian Beer, the first beer introduced by Anheuser-Busch after Prohibition, to the introduction of Busch Light in 1989 and beyond, our history has been a long and illustrious one. Learn more about the history of Busch Beer on the timeline below.
BUSCH IS BORN
Busch Bavarian Beer is the first beer introduced by Anheuser-Busch after prohibition.
The original Busch Bavarian emblem includes the sprawling German countryside that inspired the beer.
BUSCH IN A BOTTLE
The first Busch Beer bottle is introduced featuring a tabbed cap for easier opening.
THE BUSCH BEER STEIN
A new glass bottle design is introduced resembling the steins made popular in Bavaria, Germany.
AN ICONIC UPDATE
The Busch Beer emblem is updated to include Anheuser- Busch's iconic A and Eagle symbol.
AN ICONIC UPDATE (PART II)
With the A and Eagle in place, Busch introduces the simple design that defines the next generation of Busch Beer.
HEAD FOR THE MOUNTAINS
The "Head for the Mountains" ad campaign began, as well as popular "Buschhhh!" sound of a can being opened.
THE BLACK STALLION
Docs Keepin Time , a black American Quarter Horse known for starring in films, played the part of the rearing horse in commercials.
BUSCH LIGHT IS BORN
The lighter side of Busch is introduced.
A WINNING PARTNERSHIP
Busch partners with pro angler and 4-time Bassmaster Classic champion, Kevin VanDam.
THE GREAT OUTDOORS
This unique can shows that Busch Beer and the outdoors will always go together.
BUSCH GOES RETRO
Busch Beer introduces retro packaging saluting its "Classic" look from years past.
REEL IN A WINNER
Busch and Busch Light Fish Cans are introduced for a chance to win prizes.
THE 25 OUNCE CAN
Enjoy an extra ounce on us! The new 25oz Busch and Busch Light cans are introduced.
HERE'S TO EARNING IT
Busch Beer celebrates those who give back and go the extra mile.
BUSCH SIGNATURE IS BORN
Busch Signature Copper Lager is introduced offering bold flavor for those slightly more special occasions.
BUSCH TROPHY CANS
Trophy Cans are introduced with deer, elk and duck silhouettes that customers can seek out to win prizes.