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Discover Our History
Busch is Born
Busch Bavarian Beer is the first beer introduced by Anheuser-Busch after prohibition.
The original Busch Bavarian emblem includes the sprawling German countryside that inspired the beer.
Busch in a Bottle
The first Busch Beer bottle is introduced featuring a tabbed cap for easier opening.
The Busch Beer Stein
A new glass bottle design is introduced resembling the steins made popular in Bavaria, Germany.
An Iconic Update
The Busch Beer emblem is updated to include Anheuser-Busch’s iconic A and Eagle symbol.
An Iconic Update (Part II)
With the A and Eagle in place, Busch introduces the simple design that defines the next generation of Busch Beer.
Busch Light is Born
The lighter side of Busch is introduced.
The Golden Celebration
Fifty years after its birth, Busch Beer celebrates with limited edition throwback cans and bottles.
The Great Outdoors
This unique can shows that Busch Beer and the outdoors will always go together.
Ice, Cold, Easy
Busch Light introduces Ice, Cold, Easy packaging with thermal temperature indicator.
Busch Goes Retro
Busch beer introduces retro packaging saluting its "Classic" look from years past.
Here and Now
The current look of a job well done.
Reel in a Winner
Visit us on Facebook to view the contest winners.