NO PURCHASE NECESSARY. THE FOLLOWING PROMOTION IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED ACCORDING TO UNITED STATES LAW. VOID WHERE PROHIBITED.

BUSCH®/BUSCH LIGHT® HUNTING GAME - OFFICIAL RULES

1.         ELIGIBILITY: The “Busch/Busch Light Hunting Game” (“Promotion”) is open to residents of the United States (except California) who are 21 years of age or older. Employees and the immediate families of employees of Anheuser-Busch, LLC (“Sponsor”), its affiliates and subsidiaries, employees and the immediate families of their wholesale distributors, advertising and promotion agencies and retail licensees are ineligible. By participating in this Promotion, entrants agree to be bound by the Official Rules (“Official Rules”) at www.busch.com or www.facebook.com/busch.

2.         PROMOTION PERIOD: Promotion begins at 12:00:00 a.m. Central Daylight Time (“CDT”) on September 1, 2016 and ends at 11:59:59 p.m. Central Standard Time (“CST”) on December 1, 2016 (“Promotion Period”). The Promotion Period is divided into thirteen (13) entry periods (each an “Entry Period”) as defined in the chart below. Sponsor’s designated official judging organization’s computer is the official time keeping device for this Promotion.

3.         THE PROMOTION: The Promotion invites entrants to submit a photo of him/herself with a Busch or Busch Light Gold Trophy Can and/or Busch or Busch Light Gold Trophy Can Wrap (as described in Rule #4). For each Entry Period, photos may be posted at www.busch.com (“Website”) or www.facebook.com/busch (also a “Website”) for public viewing and will be judged by an independent panel of judges (“Panel”) selected by Sponsor. Two (2) Finalists will be selected for each Entry Period and will advance to the final round of judging to determine the Grand Prize winners.

4.         TO ENTER: During the Promotion Period, look for a Busch Gold Trophy Can (a “Gold Trophy Can”) or Busch Light Gold Trophy Can (also a “Gold Trophy Can”) inside specially-marked packages of Busch or Busch Light beer. Or, to download a substitute Busch Gold Trophy Can Wrap (a “Gold Trophy Can Wrap”) or Busch Light Gold Trophy Can Wrap (also a “Gold Trophy Can Wrap) without making a purchase, visit www.busch.com or www.facebook.com/busch during the Promotion Period, look for the Promotion mention, and follow the online instructions to obtain a Gold Trophy Can Wrap. Wrap the Gold Trophy Can Wrap around a non-alcoholic item (i.e., soda can or glass) and secure the ends. Limit one (1) free Gold Trophy Can Wrap request per person per day. To enter, visit www.busch.com or www.facebook.com/busch, look for the Promotion mention, and follow the online instructions to complete the online entry form and to upload a photo of yourself with the Gold Trophy Can and/or Gold Trophy Can Wrap (“Entry”). Photos that only include images of any of the other hunting cans located inside specially-marked packages of Busch or Busch Light beer will not be accepted. The Entry must include the Gold Trophy Can or the Gold Trophy Can Wrap and entrant; and, at a minimum, entrant’s face must be included in the photo. Each entrant who submits a valid Entry during the Promotion Period will receive one (1) Busch koozie; limit one (1) per person. You must be a registered user of Facebook in order to enter this Promotion via Facebook. Facebook registration is free and can be obtained by logging on to www.facebook.com and follow the online instructions to open an account. All Entries must be received and recorded during the Promotion Period. No other form of entry is valid. Limit one (1) entry per person per day. A “day” is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. and ending the same day at 11:59:59 p.m. (CDT or CST depending on day).

If an Entry contains additional people other than only the entrant, please note that the one (1) person submitting the Entry under their email address will be considered the entrant and only the entrant is eligible to win a prize. No other person in the Entry is eligible to receive a prize. Neither Sponsor nor its representatives are liable for any disputes arising from or related to the Promotion in this regard.

See Rule #5 for additional Entry Guidelines. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Rule #5) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate. Non-winning entries will not carry forward to subsequent Entry Periods.

5.         ENTRY GUIDELINES & PROHIBITED CONTENT: Entries must meet the following requirements:

·      Entry must display a photo of yourself with the Gold Trophy Can and/or Gold Trophy Can Wrap.

·      Entry must be a .jpg file and must be no larger than 5MB.

·      Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.

·      Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entry in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the World in any manner whatsoever and for any purpose.

·      Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote the excessive or irresponsible consumption of alcohol, or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind (other than Busch or Busch Light), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (g) contain copyrighted materials owned by others without permission; (h) contain materials embodying the names, likenesses or other indicia identifying any person, living or dead, without permission; (i) refer to or depict any names, logos or readily recognizable features of a retailer of alcohol beverages (such as a grocery store, convenience store, restaurant, bar, or any other retail location that sells alcohol beverages);or (j) depict, and cannot itself be in, violation of any law.

·      Each entrant warrants and represents that the Entry: (a) is his/her original work, (b) has not been previously published; (c) has not received previous awards; and (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;

·      Any entrant whose Entry includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Entry, in a form satisfactory to Sponsor, upon request, prior to award of prize and/or naming of entrant as a winner.

·      Any Entry that, in the sole opinion of Sponsor, is not in accordance with the guidelines as stated herein or on the Website, or is deemed to be inappropriate for publication is ineligible.

·      Incomplete, illegible, deceptive or garbled Entries are not eligible.

·      Any such entrant will indemnify and hold harmless, Sponsor from any claims to the contrary.

All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is committed to respecting and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If you believe any of the Entries infringes upon your intellectual property rights, please submit a notification alleging such infringement (hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth below, and (ii) include the following:

·       A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

·       Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works;

·       Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed or access disabled and information reasonably sufficient to permit the service provider to locate the material;

·       Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an electronic mail;

·       A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and,

·       A statement that, under penalty of perjury, the information in the notification is accurate and you are authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email: trademarks@anheuser-busch.com. For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications should be directed to the applicable customer service links posted on the Website. You acknowledge that in order for Anheuser-Busch to be authorized to takedown any Content, your DMCA Takedown Notice must comply with all of the requirements of this Section.

By submitting an Entry, you agree that your Entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Entry, Sponsor does do not waive any rights to use similar or related ideas previously known to Sponsor or developed by its employees, or obtained from sources other than you.

By participating, you acknowledge that your Entry may be posted on the Website, in Sponsor's sole discretion. Entries posted to the Website are not edited by Sponsor and are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has no obligation to use or post any Entry you submit.

6.         DETERMINATION OF FINALISTS: For each Entry Period, Entries will be judged by the Panel based on the following judging criteria (“Judging Criteria”): (a) Creativity in the use of the Gold Trophy Can and/or Gold Trophy Can Wrap; (b) Technical merit; and (c) Photo composition. Following the conclusion of each Entry Period, the two (2) Entries receiving the highest scores awarded by the Panel will be deemed the Finalists for that Entry Period and will advance to the final round of judging, as described in Rule #7. The decisions of the Panel are final in all aspects of the Promotion. In the event of a tie, tied Entries will be re-judged by a new Panel based on the Judging Criteria stated above until the tie is broken. Limit one (1) Finalist Prize per person. Two (2) Finalists will be determined on or about each Finalists Determination Date as outlined in Rule #2. See Rule #8 for Prize details.

7.         FINAL ROUND OF JUDGING TO DETERMINE GRAND PRIZE WINNERS: During the Final Round of Judging, all Finalists’ Entries will be judged by the Panel based on the judging criteria as described in Rule #6. The five (5) Finalists’ Entries receiving the highest scores awarded by the Panel will be deemed the Grand Prize winners (each a “Grand Prize Winner”). In the event of a tie, tied Finalists’ Entries will be judged by a new Panel based on the judging criteria as described in Rule #6 until the tie is broken. The Grand Prize Winners will be determined on or about December 12, 2016. See Rule #8 for Prize details.

8.         Grand Prize (5): If you are selected as a Grand Prize Winner, you will be awarded one (1) of the following “Hunting Adventures” to be determined by Sponsor, in Sponsor’s sole discretion:

Grand Prize - Bull Elk Hunting in Idaho Adventure for winner and one (1) guest. Approximate Retail Value (“ARV”): Up to $12,258.00.

Grand Prize – Mallard Duck Hunting in Stuttgart, Arkansas Adventure for winner and one (1) guest. ARV: Up to $4,655.00.

Grand Prize – Pheasant Hunting in North Dakota Adventure for winner and one (1) guest. ARV: Up to $5,565.00.

Grand Prize – Trophy Whitetail Hunting in Texas Adventure for winner and one (1) guest. ARV: Up to $5,933.00.

For Grand Prize:

Travel will occur in January or February of 2017; exact travel dates to be determined by Sponsor, in Sponsor’s sole discretion, at a later date. At the time of winner notification, winners will be advised of the Hunting Adventure that is being offered and the exact travel dates. No alternative dates or locations will be available. All five (5) winners and their guests will participate in the guided hunting trip portion of the prize together.

The Hunting Adventure (as selected by Sponsor, in Sponsor’s sole discretion) includes round-trip coach air transportation (from gateway city nearest winner's home) to the destination of the assigned Hunting Adventure, double-occupancy lodging for three (3) consecutive nights, ground transportation to/from airport/lodge and a guided hunting trip for winner and guest. Travel and accommodations are at the Sponsor’s discretion and subject to availability and change. Sponsor will assist winner and his/her guest in securing their own hunting licenses. Winner and guest must travel on the same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner (time permitting). Winner and guest must comply with all travel requirements, which may include, without limitation, presenting necessary identification (including a valid driver’s license) at the time of travel. Flight schedules are subject to change without notice. Winner may be required to provide a credit card at time of check-in. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Travel and accommodations are the Sponsor’s discretion and subject to availability and change. Ground transportation (other than as stated above), meals, gratuities, hunting license fees, and all other expenses not specified herein are solely winner’s responsibility. Actual value depends on city/day/time of departure.

Finalist Prize - Entry Period 1 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 2 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize - Entry Period 3 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 4 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize – Entry Period 5 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 6 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize - Entry Period 7 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 8 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize - Entry Period 9 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 10 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize - Entry Period 11 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Finalist Prize - Entry Period 12 (2): Each winner will receive one (1) Tenzing 2220 Hunting Day Pack. ARV: $190.00.

Finalist Prize - Entry Period 13 (2): Each winner will receive one (1) Solar Recharging Kit. ARV: $116.30.

Entry Prize: Each entrant who submits a valid Entry during the Promotion Period will receive one (1) Busch koozie (one per person). ARV: $1.32.

For all prizes: Winners may not substitute or transfer prize, but Sponsor reserves the right to substitute prizes with prizes of equal or greater value. Taxes on prize, if any, are solely the responsibility of the individual winner. If winner cannot accept prize as specified, prize will be forfeited and awarded to an alternate winner (time permitting for Grand Prizes). The total ARV of the Grand Prizes and Finalist Prizes is up to $65,198.20. Any difference between stated value and actual value will not be awarded.

9.         WINNER NOTIFICATION: All prizes will be awarded (time permitting for Grand Prizes).

Grand Prize: Grand Prize Winners will be notified by phone or email and will be required to respond to the notification within seventy-two (72) hours indicating whether he/she can accept the prize. If no response is received within the time allotted, an alternate winner will be selected (time permitting). Sponsor is not responsible for suspended or discontinued Internet, wireless, or land-line phone service which may result in a potential winner not receiving initial prize notification. Grand Prize Winners will be required to complete, sign and return an affidavit of eligibility and liability and publicity release within five (5) days of prize acceptance. Each Grand Prize Winner’s guest must be 21 years of age or older as of the end date of the Promotion and will be required to complete, sign and return a liability and publicity release within five (5) days of winner’s prize acceptance. In the event of noncompliance within any of these time periods, prize will be forfeited and an alternate winner selected (time permitting). Any prize notification or prize returned to Sponsor, or its agencies, as undeliverable will result in disqualification and the awarding of that prize to an alternate winner (time permitting).

Finalist Prize: Winners will be notified by phone or mail. Winners may be required to complete, sign have notarized and return an affidavit of eligibility and liability and publicity release within five (5) days of prize acceptance. In the event of noncompliance with this time period, prize will be forfeited and an alternate winner selected. Any prize notification or prize returned to Sponsor, or its agencies, as undeliverable will result in disqualification and the awarding of that prize to an alternate winner.

Entry Prize: Entrants will be notified by mail.

10.       LIMITATIONS OF LIABILITY AND RELEASE: Anheuser-Busch, LLC (“Sponsor”), its affiliates, subsidiaries, and agencies are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Promotion or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither the Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Promotion, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Neither the Sponsor nor its agencies are responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Promotion. Should any portion of Promotion be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Promotion, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion, and determine the winners from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries received from multiple users having the same email, the authorized subscriber of the email account used to enter will be deemed to be the entrant, and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.

Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and promotion agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, and Facebook, Inc. will have no liability whatsoever for, and are released and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Promotion or in any Promotion-related activity, and (b) winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and promotional purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval.

11.       You grant to Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable right and license to exploit your Entry in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such use, distribution, reproduction or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.

12.       WINNERS LIST: For the names of the Finalists and the Grand Prize Winners, hand print your name and complete address on a 3” x 5” card and mail to: Busch/Busch Light Hunting Promotion Winner’s List Request, 10 South 5^th Street, 7^th Floor, Dept. 688-70057, Minneapolis, MN 55402, for receipt by February 10, 2017.

© 2016 Anheuser-Busch, Busch® and Busch Light® Beers, St. Louis, MO

The Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding this promotion shall be directed to Sponsor and not to Facebook.